Where do you want to go? Who do you want to reach? What do you want to happen and why?
The most successful journeys start with answers to those questions and a roadmap to a destination.
It is not surprising these are the same fundamental questions at the heart of all good business communications. Whether it's the design of a product, or the words and images of your brand, each are dependent on strategy and a well executed plan. Success is by design, and design is both a map and the vehicle that can take your business to the places you want to go. Like a memorable trip, good design delights, persuades, surprises and educates. It is the elegant ad that beckons you to an exotic location, the billboard to a curious roadside attraction, or a website that welcomes and informs. At its best it connects us to a shared experience that enhances our lives, solves a problem, or like the billboard tugs at us to change our course.
You’ve come to the right place.
In business, travel, and life, choosing the best path is a challenge made easier with the advice of experienced travelers who have been there and done that. That role in the travel industry was once the domain of savvy travel agents. The best were globe-trotting travelers who could give you the inside scoop, get you into the best places and tell you what to avoid along the way. They provided a level of service no online, DIY, vacation/airline/hotel ticket seller can come close to replicating. They were well connected, well informed and in demand. Point of departure is just that sort of that full service agent, coveted by our clients for our wealth of knowledge and talent for creative ideas. Be it the logo, branding and website that launch your business, the engaging email and social media campaign, the packaging and promotion for a product line, or simply that persuasive hook for your next business pitch, you’ve come to the right place.